In January 2018, we were appointed as the social and disruption agency for Maximus – the non sports drink sports drink. Part of Frucor’s local portfolio.

One of our first social posts, became the most successful brand post of 2018 with a nod the brands strong beliefs on recycling (See below). The post was picked up by news sites globally including Reddit, reaching over 3.6 Million people organically, over 800k engagements and over 19k shares. 


(Pictured above: The “recycled water pourer” post)

Our first burst of activity for the irreverent brand was underpinned by a hugely successful competition giving one lucky fan the chance to win a million dollars, with one fan building the biggest drone in the southern hemisphere… and naming it Max!

We also created the ‘Results May Vary’ campaign to launch Maximus’ ‘DIGUY’ brand platform which is currently rolling out.


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