The Tale of Two Brothers – Tooheys (Melvin J. Montalban)

June 5, 2015

To celebrate the refresh of the Tooheys identity, we’ve helped share the story of the brands founding forefathers, James and John Toohey… the Toohey’s Brothers (you may have heard of them?).

Director Melvin J. Montalban, took a live-action typography approach to bring this to life. This involved the crafting of specific words from the narration into standalone pieces to feature throughout the film – which was done in collaboration with a variety of artists and craftsmen from around the country.


Director: Melvin J. Montalban
Managing Partner: Tom Phillips
Producer: Amy Jarman
Designer: Chloe Yeung
DOP: Campbell Brown
EP: Dave Jansen
Production Assistant: Gwendolyn Jimenez
Business Director: Sam Warfield Smith
Senior Account Manager: Alex Budge
Client: Michelle Zundell

To see more of Melvin J. Montalban, click here.

To see the Youtube video click here .

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