Stuff We Dig This WeekJanuary 9, 2017
Our Top 5
APPLE – ‘iPhone 7 + AirPods – Stroll’
WHAT: Wireless earbuds AKA cutting-edge technology straight outta 1984.
WHY WE DIG IT: This spot is an understated yet visually interesting piece that captures the transportive power of music. Cord-free headphones = a brave new world. There’s nothing holding you back from dancing in public.
FOX SPORTS – ‘I Am The Ball’
WHAT: An interconnected narrative that weaves together the riveting journeys of various sports balls.
WHY WE DIG IT: The narrator is a kid who schools us on the physical and spiritual properties of an omnipresent ball. This promo invokes a zeal for the game that unites sports fans across the board. There’s also a Dirty Dancing reference, which is always relevant.
Cadbury – ‘It’s Creme Egg Hunting Season’
WHAT: A call to arms. Because food.
WHY WE DIG IT: High-speed chase + unusual modes of transportation = the quest for the Creme Egg. Props to Cadbury, for making this season a little more epic.
ANCESTRY – ‘It’s a Small World’
WHAT: A trailer. For a series. About DNA testing.
WHY: “One building contains the entire world.” With a sneak-preview that sparks our interest, ‘It’s a Small World’ looks to be a promising new series. This is gonna be a show about realizing things.
HCF – ‘Health Intelligence’
WHAT: Real-talk about the state of Australia’s health.
WHY: With striking visuals that convey the message of the spot, HCF raises health awareness and underscores the importance prioritizing your health.