Stuff We Dig This WeekFebruary 27, 2017
Our Top 5
SPOTIFY – ‘play this at my funeral’
WHAT: Reformatting an amazing print campaign into even better short form video content.
WHY: For all the hype around user data, it’s rare to see a truly inspired articulation of that creative potential. Not so for Spotify, who have capitalised on the success of their user data-led outdoor campaign with a series of truly funny, original videos lampooning quirky playlist names. This is an excellent engagement of honouring your user community in an authentic way.
YOUTUBE ADVERTISERS – ‘6 Seconds at Sundance’
WHAT: Six second stories.
WHY WE DIG IT: Six seconds is fuck all time to tell a story, so when people manage to, it’s pretty goddamn impressive. Welcome to the #future of #content.
BURGER KING – ‘McWhopper Proposal’
WHAT: The greatest mash-up that never happened.
WHY WE DIG IT: Aside from the slick animation, worthwhile cause, and mouth-watering proposal, this is just a great example of a brand that isn’t afraid to take risks and reap big rewards in the process.
WHAT: Some of you feel bad for this lamp, that is because you are crazy. It has no feelings and the new one is much better.
WHY WE DIG IT: Sure it’s almost fifteen years old, but this is still one of the best examples of a pull back and reveal ever to grace our screens – thank you Spike Jonze, thank you.
SADANDUSELESS – ‘Animals That Look Like They’re About to Drop the Hottest Albums Ever’
WHAT: Pretty much what the title says.
WHY: Tell me those penguins don’t look like mini, waterfowl versions of the Backstreet Boys. Peep the whole set here.