We helped Taylors Wines take a tongue-in-cheek approach to leveraging their sponsorship of Australian Rugby by poking fun at the often misaligned and poorly brokered world of sports sponsorships where sports and brands often have little in common.

Suggesting that they know wine well but little about Australian rugby (and that Australian rugby knows rugby well and little about wine), Taylors playfully parodies the often high falutin world of wine appreciation in a way aimed at helping open up the category to a broader audience whilst also appealing to Wallabies fans.

 

Jack Dempsy “Cabernet Sauvignon”

 

Rob Simmons “2016 Shiraz”

 

Curtis Rona “Sparkling Pinot Noir Chardonnay”

 

Tom Robertson “2016 Estate Cabernet Sauvignon”