Cardless Cash with Commbank (Via Daniel Reisinger)May 2, 2017
We’ve finished an exciting test and learn project with Commbank. The objective of which was to create a suite of “native assets” for specific digital environments. This involved testing the traditional “linear” broadcast format vs a more “non linear” format for digital. In addition to this, we also created a version, specifically for “skippable” environments.
Watch the combo clip here.
The campaign features several other assets:
Click here To watch the 15 second ‘Skip Me’ spot
Click here To watch the 15 second spot
Click here to watch the 30 digital spot
To see Dan’s full showreel, click here.
This project was created with M&C Saatchi Sydney.
Production company: Infinity Squared
Brand/product: Commonwealth Bank/ Cardless Cash
Campaign: ‘I’ll Pay You Back’
Director: Dan Reisinger
Executive Producer: Dave Jansen
Producer: Morgan Benson-Taylor
DOP: Daniel Ardilley
Editor: Brad Hurt
Production designer: Ian Kanik
Music: Song Zu
Agency: M&C SAATCHI
Agency producer: Taylor Thompson
Creative director: Tim Green
Creatives: Blake Arthur and Paolo Meucci