June 5, 2015

XXXX have launched the first instalment of the ‘#IAMQUEENSLANDER’ digital campaign in the build-up for State of Origin 2015.

This film, directed by Infinity Squared’s Rob Stanton-Cook, acts a call-to-arms for Queenslander’s to state their origin & share how they celebrate come Origin.

Yeah we used a #tag… sorry for flipping the whole internet thing on it’s head.

In addition to the hero film (Which can also be viewed on Youtube and the XXXX Website), Rob extended the campaign with two character films. Be sure to watch ‘The Pineapple Farmer’ and ‘The Croc Farmer’ for more #IAMQUEENSLANDER stories.



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