SEEK |On The Go Job Hunting
Direct response campaign to drive downloads & re-engagement of the SEEK jobs app. Infinity Squared developed the “On-the-Go Job Hunting” connection idea to play to the insight that people no longer have to restrict their search for their next career move to the confines of a desktop.
Working with SEEK’s in-house connections team, we developed a suite of assets that could be adapted to deliver hyper-targeted & sequential messaging.
The creative has significantly exceeded expectations delivering a 26.4% drop in cost per install and a 97.2% decrease in cost per re-engagement.
14 x Cinemagraphs
21 x Illustrations
3 x Boomerangs
32 x Stills