On The Go Job Hunting
How do you demonstrate the benefit of looking for your next job on the Seek app with a view to drive downloads and re-engagement?
A direct response campaign that personifies “On-the-Go Job Hunting”, playing to the insight that people no longer have to restrict their search for their next career move to the confines of a desktop.
Working with SEEK’s in-house connections team, we developed a suite of assets that could be adapted to deliver hyper-targeted & sequential messaging. This include a series of thumb stopping cinemagraphs and illustrations.