Wave Goodbye to Road Rage #roadwave

NRMA

Kelly Boulton

How do you change road rage behaviour on our roads?

By arming people with the only tool they need… the courtesy wave.  We aimed to get all road users to re-appraise their behaviour on the road, arming them with 4 simple “Road Wave” gestures to head-off potential incidents.  The initiative was proactively created by Infinity Squared.

So we set out to create something that spoke not only to road users, but their children as well so we could truly begin to have a positive affect over time.