Return To Rugged

James Boag

How do you premiumize an established beer brand and celebrate is Tasmanian roots?

By championing and enabling man’s return to his rugged roots via bespoke, rugged-lux itineraries created in Partnership with Tourism Tasmania.

The hero film (above), follows photographer Jarrad Seng, as he embarks on a quest to rekindle his inspiration in the rugged wilderness of Tasmania. His journey, one of curiosity, adventure & discovery, is a stark contrast from the hustle and bustle of his city life. We’re proud to present this film in partnership with Tourism Tasmania, Canon, Land Rover and M.J Bale.


Contact us to review the full case study of this award winning campaign.


(Above: Luxury travel itineraries we created in partnership with Tourism Tasmania, that sat at the heart of this campaign.)