Monopoly at McDonald’s

McDonald's

How do you create emotional relevance around McDonald’s largest retail driven consumer promotion of the year?

You find an Aussie battler town that’s a little down on their luck and bring them a day of winning. Monopoly at McDonald’s style.

The hero film, entitled Bring Back the Win, was featured across all major news publishers and featured on the Today Show in a weather cross – ensuring we reached over 2.1 million people to a value of over 2.5 million dollars. In addition to this, we created a suite of digital and social assets used across a variety of touch points.

 

BBTW-Weather-Cross-Combo

(Above: Channel Nine, Weekend Today weather cross, broadcasting our activity to an audience of over 2.1 million people.)

BBTW-Combo  Above clockwise: We recruited the expertise of former international rugby union great, Matt Burke… and some international Tongan’s.