Mans Mans Guide

McDonald's

How do you help men deal with the mess of the Serious Lamb Burger?.

It’s simple. You create a “Man’s Man’s Guide to Getting Serious About Stuff”. An extensive How To guide, designed at giving men all the hints and tips they’ll ever need to being a man’s man (including how to eat a Serious Lamb Burger).  

Mans-Skills-Combo

(Above: Responsive social posts, derived from Facebook audience poll.)