Melvin J. Montalban

135 years of Australian history told through 143 seconds of XXXX’s evolution into an Australian icon.

Through a series of films we took audiences ‘Behind The Brewery Gates’ and told the story of evolution QLDs most iconic brands. It’s heritage, it’s beers, it’s production and it’s people.


Evolution of XXXX 90sec.

The History of the XXXX Brewery.

The XXXX Gold Story

The XXXX Bitter Story

Who is Mr Fourex.


Winner “Best Ad Campaign” – Australian Drinks Awards.

Winner “Best Ads on TV” – Campaign Brief Australia.