Evolution

XXXX

Melvin J. Montalban

135 years of Australian history told through 143 seconds of XXXX’s evolution into an Australian icon.

Through a series of films we took audiences ‘Behind The Brewery Gates’ and told the story of evolution QLDs most iconic brands. It’s heritage, it’s beers, it’s production and it’s people.

Assets:

Evolution of XXXX 90sec.

The History of the XXXX Brewery.

The XXXX Gold Story
.

The XXXX Bitter Story
.

Who is Mr Fourex.

Awards:

Winner “Best Ad Campaign” – Australian Drinks Awards.

Winner “Best Ads on TV” – Campaign Brief Australia.