I Move Me (Cricket)
How do you launch Asics’ new global brand proposition in partnership with Cricket Australia to drive sales of the replica and supporter apparel range?
By celebrating the infectious nature of the game as part of the Australian way of life, urging them to show their support by purchasing the official Cricket Australia merchandise.
The integrated campaign, entitled “I Move Me” shines a light on passionate members of the Australian cricket community as well as cameos from Australian Test opener, David Warner and strike bowler Holly Ferling.
In support of the TVC film, a suite of highly targeted video, still and cinemagraph assets have been created to drive different priority messaging and to ensure the effectiveness of the sales component of the campaign.
Above: This campaign was created natively for social and mobile.
Above: Key campaign visual