First Press Photography Project
KIRIN’s first press brewing method delivers purity you can taste. We wanted to see what we could capture if we applied this method to photography – no filters, no editing, just pure photography.
We sent a camera loaded with a roll of 35mm film to photographers in Japan with one rule, capture a photo with their First Press. The camera travelled across Tokyo from photographer to photographer, giving them each the chance to capture purity with their first press of the shutter button. For many of them it was a completely different way of creating something. It forced them to slow down, focus and wait for the right moment.
Pictured above: First Press Photography images by (from left to right) Masa Onikata, Naoko Chaio & Richard Lee