Commonwealth Games “Life Coach”
To promote their role in helping recruit the 40,000 strong workforce for this years Gold Coast 2018 Commonwealth Games, SEEK has extended their ‘Why Settle?’ proposition into a playful campaign highlighting the fact that a fulfilling career is closer than people think.
The campaign sees the brand search for a “Coach” to help support the games workforce, but an unlikely character turns-up and assumes the role. Through this character’s interactions with the various Commonwealth Games employees we learn of what it means to work in a fulfilling role.
A suite of playful content, aims to promote a campaign page on SEEK which helps those who would consider themselves in an unfulfilled role – giving them helpful hints and guidance to search & land their next ideal move.