We’ve helped to activate the Tooheys NEW sponsorship of the NSW Blues for State of Origin. And what better way to do so, than to remove the stubborn green stain that’s marred the beloved blue jersey for so many years?
The social campaign see’s Nathan Hindmarsh and his flat mate, Can, offering their skills to help the social community remove the the existing green stain via a variety of different techniques and providing community members with iron on transfers of the Tooheys NEW logo.
Not only was the film highly successful, NSW won the series for the second time in 10 years… Coincidence? No. Hotel? Trivago.