We’ve helped Westinghouse refresh it’s Really Clever brand proposition with a new integrated campaign which challenges category conventions by taking an honest approach and celebrating the chaos that is the reality of modern family households.

Told through the eyes of a family, the campaign shines a light on innovative product features that allow Westinghouse owners to take control in the one place they can. The Kitchen.

The Campaign will roll out across broadcast, digital and social over the next 3 months – driven by a suite of assets created natively for each channel.

 

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