Australia’s best value furniture and bedding retailer Fantastic Furniture, has unveiled a new and improved look, marking the next phase of the brand’s evolution. Since opening its doors some 29 years ago, Fantastic Furniture has continued to innovate and disrupt the furniture market. With no signs of slowing down, the refreshed branding, to be rolled out across 77 stores nationwide, will be coupled with new in-store technology for a personalised and digitally-empowered customer experience.
To launch the brand refresh the company has evolved it’s traditional retail focused communications approach to a more emotive campaign approach inviting customers to Find Your fantastic.
The new campaign, developed by Infinity Squared centres around the individual stories that connects Fantastic Furniture products with relatable milestones in people’s lives & builds upon the previous 2 years retail work by director Phillip Sage.
The new look brand identity is the work of Interbrand & the new integrated campaign is being rolled out on TV, Cinema, OOH & Digital and through PR.